Corporate Strategy, Business Strategy, Disruptive & Sustaining Innovation, Market Sizing, Vision & Mission Design, White Space Identification, Product-Market Fit, Go-to-Market Approach, Value Proposition, Business Model Design, Transformation & Innovation, System & Process Design, Lean Six Sigma, Implementation Roadmaps, Change Management & Target Operating Models, Financial Oversight & Analysis, Start-up Mentoring, Business Case Development, Stewardship, Project Management, Client Management, Business Development, Stakeholder Management, Business Analytics – Customer, Operational, People, Leadership & Management
Digital Transformation – Across The Value Chain, Digital Marketing – Social | Video | SEO/SEM | Paid, Digital Content Creation, Nurture Marketing, Social Integrated Marketing Communications, Customer Acquisition & Retention, Digital Engagement, Data Analytics – Descriptive, Diagnostic, Predictive & Prescriptive, Sentiment Analysis, Journey & Touch-Point Mapping, Customer And User Experience/Interface Design, Web Design & Development, Virtual, Augmented & Mixed Reality Design & Development, Mobile & App Design, Digital Trend & Behaviour Analysis, White Paper Authoring, Knowledge Management Systems, Digital Product & Platform Design & Management, Gamification, Digital Risk, Digital Collaboration, Digital Process Redesign, Agile & Lean Methodologies, Digital Disruption – Attacking New Markets & Defending From Future Disruptors/Competitors
Creative Direction, Transformation Design, Human Centred Design, Persona Formulation, Scenario Testing, User Stories, Customer Journeys, Rapid Prototyping, Experimentation & Testing, Customer & User Experience Design, Information Architecture, Wire-framing, Service & Product Design, Product Management/Ownership, Workshop Design, Proof of Concept
Brand Management, Brand Asset Design & Development, Brand Experience, Brand Stories, Purpose & Positioning, Growth Strategy, Marketing, Brand Benefits & Attributes, Proposition Development, Content Creation, Thought-Leadership, Building Partnership Eco-systems
Primary & Secondary Research, Qualitative & Quantitative Insights, Data Analytics – Descriptive, Diagnostic, Predictive & Prescriptive, Business Analytics – Customer, Operational, People, Customer Discovery, Validation & Creation, Trend & Development Forecasting, State & Principle Identification, Assumption Testing, User Testing, Product Testing, Field Research, Smoke Testing, Case Study Creation
Creative Direction, Transformation Design, Human Centred Design, Persona Formulation, Scenario Testing, User Stories, Customer Journeys, Rapid Prototyping, Experimentation & Testing, Customer & User Experience Design, Information Architecture, Wire-framing, Service Design, Product Management/Ownership, Workshop Design
I have been guided in my career by an underlying ambition to understand people’s implicit motivations, behaviours, and desires, using a convergence of traditional and modern methodologies to design solutions that meet consumer needs. As an advocate for furthering the holistic approaches of design in business, education and society, I have found my way into strategic design through years of professional discovery and experience, and if pushed to do so, I would describe myself as a Digital & Strategic Designer. However, this is merely the tip of the iceberg of who I am and previous projects have included experience design, operations, venture architecture, amongst others. We have a tendency to define ourselves by our current job-title, but I would rather describe myself as someone that identifies problems, creates solutions and leads implementation.
I have taken an unorthodox career path, mainly to appease my curious mind and thirst for knowledge. Starting out managing and then consulting globally in the bar industry, to now working as the Head of Digital and Strategy (Campaign) in the luxury fashion industry, there have been numerous positions that have allowed me to continually add to my skill-set, enhancing my empathetic design approach in the process. It is these experiences merged with design methods that have allowed me to embrace ambiguity, and excel in whatever role I have undertaken – whether that is as a Chief Marketing Officer for a Parisian-based start-up or taking control of financial and operational oversight of a struggling business. I have worked across the entire spectrum of industry – from advising some of the world’s largest brands at board level, to guiding a start-up in a shed in the Chilean desert.
I enjoy learning, and believe in continuous development, whether that is by taking advantage of MOOCs (Mass Open Online Courses), absorbing cultures via my love for travelling, or through the people I meet on my everyday journey.
IE Business School (Madrid)
Global Master of Business Administration (MBA)
Honours: Beta Gamma Sigma Honour Society – Top 10% of graduates
2013 – 2015
City University (London)
BEng Media Communication Systems
1998 – 2002
Lean Six Sigma – Green & Yellow Belt
HBX/Harvard Business School
Design Kit: The Course for Human-Centred Design
Fudan University – School of Management (Shanghai)
Doing Business in China
BPP Professional Education
CFA (Chartered Financial Analyst) Level 1
MOOCs (Mass Open Online Courses)
A ridiculous number of courses
2013 – present
Head of Digital & Strategy
2016 – present
Strategy & Experience Director – Digital & Creative
Freelance & MBA Student
London Metropolitan College
Acting Managing Director
Digital & Strategic Designer
Digital Experience Consultant
LA Star Style
Designer – Graphic, Digital & UX
Bar Manager / Consultant
The Royal Society
Press Officer (Intern)
13+ years experience…
- in digital, user & customer experience, including strategic, service, product & human-centred design.
- in creating and implementing digital & strategy initiatives.
- working with startups, with 6+ years mentoring & advising entrepreneurial ventures.
- leading, managing & mentoring teams.
11+ years experience…
- in developing, implementing & managing innovation projects.
- consulting in digital, design, strategy, brand & transformation – across a range of industries.
7+ years experience…
- with financial clients.
Basic but improving